Social Media done right: Star Wars Uncut

There is a new category in the Emmys, interactive media. The first winner is Star Wars Uncut. Check it out.

Star Wars was chopped up into 15-second segments. Then anyone who wanted to could film their own version of a 15-minute segment and send it back. Eventually, they ended up with the entire movie, redone. It’s incredibly entertaining. One segment will be serious, the next will be legos, the next will have children actors, the next will be animated, you never know what’s coming next.

You can also vote any particular version of a segment up or down. If there are enough votes, a segment will be switched out. Every time you watch the movie, it will be a little different.

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