I liked this innovation. Each product has a digital pricetag. That way all the prices can be updated automatically. I assume it is integrated with the cash register technology so that it always scans the right price. I’ve heard this is done in some places in the USA, but I’ve never seen it. A further idea is to automatically update the price based on market conditions. CVS headquarters could increase the price of some products because it’s a hot day, or it’s rush hour, or a competitor just opened up, etc.
Interesting idea. Need to have a 2 hour window between price change on the shelf and price change at the register….unless the price went down.
Changing prices by the hour could be interesting if you pull something off the shelf at $2.59, and then it rings up at $3.29 because prices changed between when you pulled something off the shelf and when you got to the register. Cool technology, though.