Un-Actionable Analytics: Georgia Roadway Fatalities

How very unhelpful

These signs are terrible. What would you, as a driver, do differently if the number was 10,000? 2,000? 600? 50? Nothing! There is no context. There is no sense if this number is too high or too low. Georgians will drive 133 billion miles in 2022. Is one death per 112 million miles a lot? It doesn’t seem like much. It seems like the roads are ridiculously safe.

Numbers without context are easily misunderstood. “C’mon, if we all work at it we can beat last year.”

Update: This sums up the stupidity of it perfectly.

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